Google Marketing Options

Search Network Advertising

• Google Search Ads - Text ads that appear on Google search results pages

• Dynamic Search Ads - Automatically generated ads based on your website content

• Shopping Ads - Product listings with images that appear in search results

• Local Services Ads - Ads for local businesses that appear at the top of search results

• Smart Campaigns - Simplified, automated ad campaigns for small businesses

Display Network Advertising

• Display Ads - Visual ads that appear on websites in Google's Display Network

• Smart Display Campaigns - Automated display campaigns using machine learning

• Responsive Display Ads - Ads that automatically adjust size, appearance, and format

• Gmail Ads - Ads that appear in the Gmail inbox

• App Campaigns - Ads that promote mobile app installations

Video Advertising

• YouTube Ads - Video ads that appear before, during, or after YouTube videos

  • Skippable in-stream ads

  • Non-skippable in-stream ads

  • Video discovery ads

  • Bumper ads (6-second non-skippable ads)

  • Masthead ads (appear on YouTube homepage)

  • Outstream ads (video ads on partner websites)

Performance Max

• Performance Max Campaigns - AI-driven campaigns that run across all Google channels

• Goal-based Advertising - Automatically optimized for specific business goals

Remarketing

• Standard Remarketing - Show ads to past website visitors

• Dynamic Remarketing - Show ads featuring products users previously viewed

• Remarketing Lists for Search Ads (RLSA) - Target past visitors on search

• Video Remarketing - Target users who interacted with videos or YouTube channel

• Customer List Remarketing - Target ads to customer email lists

Local Advertising

• Local Inventory Ads - Showcase products available in local stores

• Local Campaign Ads - Drive foot traffic to physical business locations

• Google Maps Advertising - Promoted pins and local search ads

• Google Business Profile - Free business listing with paid promotion options

Specialized Advertising Types

• Discovery Ads - Native ads that appear in Google Discover feed, Gmail, and YouTube

• Hotel Ads - Specialized ads for hotel businesses

• Travel Ads - Ads for travel-related businesses

• App Promotion Ads - Ads specifically designed to drive app installations

• Call-only Ads - Ads designed specifically to generate phone calls

Google Analytics & Measurement

• Google Analytics - Website and app analytics platform

• Google Tag Manager - Tag management system

• Conversion Tracking - Measure ad effectiveness and ROI

• Attribution Models - Understand customer journey and touchpoints

• Google Optimize - A/B testing and personalization platform

Google Merchant Center

• Product Feed Management - Upload and manage product information

• Merchant Promotions - Highlight special offers in Shopping ads

• Local Inventory Ads - Show in-store inventory in Shopping ads

• Merchant Center Programs - Product ratings, customer reviews, price competitiveness

AdSense & Ad Manager

• Google AdSense - Monetize website content with ads

• Google Ad Manager - Advanced ad management platform for publishers

Additional Marketing Tools

• Google Trends - Research trending search topics

• Keyword Planner - Research and plan keywords

• Google Search Console - Monitor website's search presence

• Google My Business - Manage business information across Google

• Think with Google - Marketing insights and research

• Google Marketing Platform - Integrated advertising and analytics

• Google Data Studio - Create custom marketing reports and dashboards

Milky Way Media, LLC specializes in getting your business seen.

Whether you want to use video, display, SEO, or more, we have the expertise to ensure you reach your audience. Unsure where to start? Contact us today to discuss the right avenue for your business.